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Trend-Driven Innovation : Beat Accelerating Customer Expectations
Trend-Driven InnovationBeat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed.The problem? The received wisdom on how to find out is wrong. In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses.That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations. Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever. You'll learn: How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity. Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this. How to turn trends and insights into innovations that customers will love. Amid the endless change that defines today's business environment, opportunity is everywhere.Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time.Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.
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Expectations
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Great Expectations
Pip's life as an ordinary country boy is destined to be unexceptional until a chain of mysterious events lead him away from his humble origins and up the social ladder.His efforts to become a London gentleman bring him into contact not just with the upper classes but also with dangerous criminals.Pip's desire to improve himself is matched only by his longing for the icy-hearted Estella, but secrets from the past impede his progress and he has many hard lessons to learn.
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Great Expectations
OLD books get NEW doodles – it's the classics as you've never seen them before! A hilarious new series that brings the classics to life with illustrations by Jack Noel.Perfect for fans of Tom Gates, Wimpy Kid and Dav Pilkey. And Charles Dickens. WHAT THE DICKENS? Ten-year-old Pip gets the fright of his life when he meets an escaped convict in a spooky graveyard. And that's just the beginning of an adventure that will lead him to a house full of secrets, a strange old lady and a journey to the big city to seek his fortune.But Pip is in for a BIG surprise … Join Pip in a rip-roaring story of family secrets, scary grannies and a REALLY annoying big sister in COMIC CLASSICS: GREAT EXPECTATIONS by Charles Dickens and Jack Noel. Look out for more COMIC CLASSICS: TREASURE ISLAND will have you HOOKED!Climb aboard with Jim Hawkins, a chatty parrot and a bunch of crazy pirates for a hilarious adventure across the seven seas. Get on the trail of THE HOUND OF THE BASKERVILLESSolve the case with Holmes and Watson in a thrilling tale of mystery, murder and things that go woof in the night. Praise for GREAT EXPECTATIONS:A funny, thought-provoking treat, it’s the ideal way into [Dickens] (Imogen Russell Williams Guardian) Buy a copy of Jack Noel’s retelling of Great Expectations before I set the dogs on you.Now, begone! (Philip Ardagh, Roald Dahl Funny Prize-winning author) It is BRILLIANT! (Jenny Pearson, author of The Super Miraculous Journey of Freddie Yates) Jack Noel’s brilliantly witty art perfectly complements Dickens’ Great Expectations, making this a fab KS2 text to sit alongside the classic.Brilliant for dyslexic kids who may struggle with Dickens' prose … this book could bring a generation of kids to the classics (Abi Elphinstone, author of Rumblestar, Sky Song and the Dreamsnatcher trilogy) Jack Noel is a Jack of three trades: author, illustrator, designer, who works mainly on children's books and is a co-host on the Down the Rabbit Hole children's books podcast.Once upon a time Jack sent this tweet, and rest is history (history with doodles): https://twitter.com/jackdraws/status/965492074157166592
Price: 7.99 £ | Shipping*: 3.99 £
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Great Expectations
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Great Expectations
Part of Penguin's beautiful hardback Clothbound Classics series, designed by the award-winning Coralie Bickford-Smith, these delectable and collectible editions are bound in high-quality colourful, tactile cloth with foil stamped into the design.Pip doesn't expect much from life...His sister makes it clear that her orphaned little brother is nothing but a burden on her.But suddenly things begin to change. Pip's narrow existence is blown apart when he finds an escaped criminal, is summoned to visit a mysterious old woman and meets the icy beauty Estella.Most astoundingly of all, an anonymous person gives him money to begin a new life in London. Are these events as random as they seem? Or does Pip's fate hang on a series of coincidences he could never have expected?
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Great Expectations
The Penguin English Library Edition of Great Expectations by Charles Dickens"What do you think that is?' she asked me, again pointing with her stick; 'that, where those cobwebs are?""I can't guess what it is, ma'am.""It's a great cake. A bride-cake. Mine!"Great Expectations, Dickens's funny, frightening and tender portrayal of the orphan Pip's journey of self-discovery, is one of his best-loved works.Showing how a young man's life is transformed by a mysterious series of events - an encounter with an escaped prisoner; a visit to a black-hearted old woman and a beautiful girl; a fortune from a secret donor - Dickens's late novel is a masterpiece of psychological and moral truth, and Pip among his greatest creations. The Penguin English Library - 100 editions of the best fiction in English, from the eighteenth century and the very first novels to the beginning of the First World War.
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Great Expectations
From A to Z, the Penguin Drop Caps series collects 26 unique hardcovers--featuring cover art by type superstar Jessica Hische It all begins with a letter.Fall in love with Penguin Drop Caps, a new series of twenty-six collectible and gift-worthy hardcover editions, each with a type cover showcasing a gorgeously illustrated letter of the alphabet by superstar type designer Jessica Hische, whose work has appeared everywhere from Tiffany & Co. to Wes Anderson's film Moonrise Kingdom to Penguin's own bestsellers Committed and Rules of Civility.A collaboration between Jessica Hische and Penguin Art Director Paul Buckley, the series design encompasses foil-stamped paper-over-board cases in a rainbow-hued spectrum across all twenty-six book spines and a decorative stain on all three paper edges.Penguin Drop Caps debuts with an -A- for Jane Austen's Pride and Prejudice, a -B- for Charlotte Bronte's Jane Eyre, and a -C- for Willa Cather's My Antonia, and continues with more classics from Penguin.D is for Dickens. The orphan Pip is destined to become a blacksmith like his brother-in-law Joe.But when Pip meets the beautiful Estella Havisham, he yearns for a gentleman's education in order to woo her.A mysterious legacy answers his ambition, and changes the course of his life, taking him far from the Marshes of youth--far, so he thinks, from his early terrifying encounter with an escaped convict, and his sister's class resentments.In this fictional autobiography, Pip's coming-of-age story becomes representative of the changing social landscape of nineteenth-century England.As Pip's education provides upward social mobility, he must also learn hard lessons about self-delusion and forgiveness, love and loss, and the true nature of his Great Expectations.
Price: 15.99 £ | Shipping*: 3.99 £
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