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Creating Experience Value in Tourism
Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others.Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry.Including a framework to distinguish among key resources or antecedents of customer value, this new edition: - Introduces the concept of co-creation of value in the tourist experience, looking at the definitions, structures and models available; - Provides a new chapter addressing value creation and resource configuration; - Considers consumer behaviour and factors affecting value creation from both physiological and psychological perspectives; - Introduces a new full colour internal design to aid understanding.Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.
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Museums and Interactive Virtual Learning
Museums and Interactive Virtual Learning provides informal educators with practical resources that will help them to build dynamic digital engagement experiences within their own cultural organizations. Presenting vignettes from experienced museum educators and end users, as well as scientific data and practical resources, the book highlights the mutual benefits that Interactive Virtual Learning (IVL) programs offer to the museum and those visiting from a distance.Chapters mirror the step-by-step process of developing reputable IVL programs and emphasize how important it is for cultural organizations to encourage cross-departmental collaboration, if they wish to ensure that their programs align with the overall goals of the organization.Providing a thorough overview of the technologies, budget, marketing and staff requirements, the authors offer a realistic depiction of the work involved in building content for digital engagement.Emphasizing the importance of assessing existing programming, the book shows how institutions can adapt content to fit a virtual format and create inclusive digital engagement opportunities that reach local, national, and international audiences. Museums and Interactive Virtual Learning is an essential guide for professionals who are tasked with interpreting the content of a cultural organization and building lasting digital engagement opportunities.It will be particularly useful to those looking to reach diverse audiences.
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Experience Design : A Framework for Integrating Brand, Experience, and Value
Bridge the gap between business and design to improve the customer experience Businesses thrive when they can engage customers. And, while many companies understand that design is a powerful tool for engagement, they do not have the vocabulary, tools, and processes that are required to enable design to make a difference.Experience Design bridges the gap between business and design, explaining how the quality of customer experience is the key to unlocking greater engagement and higher customer lifetime value.The book teaches businesses how to think about design as a process, and how this process can be used to create a better quality of experience across the entire customer journey. Experience Design also serves as a reference tool for both designers and business leaders to help teams collaborate more effectively and to help keep focus on the quality of the experiences that are put in front of customers. Explains how to use experience-centric design for better customer engagementOffers a framework for thinking and talking about "experience design," from a company and customer perspectiveAuthors Patrick Newbery and Kevin Farnham are the Chief Strategy Officer and CEO of Method respectively, an experience design company that solves business challenges through design to create integrated brand, product, and service experiences Improve the quality of the experiences customers have with your company and watch engagement soar.
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Lean Innovation : A Fast Path from Knowledge to Value
Within manufacturing, Lean has lead to significant results throughout the world.But what happens when Lean meets Innovation? Is the needed creativity destroyed, or can Lean make the results of the organization even better?In Lean Innovation, Claus Sehested and Henrik Sonnenberg reveal how amanaged iteration between creativity and effectiveness can ensure that the visions of top management are realized through the innovation processes.Lean can elevate the innovation processes to a new level where they become a true strategic differentiator. The authors address the key challenges facing leaders of knowledgeorganizations, and present a number of principles which they can use to bring more leadership into the innovation work.They also discuss methods which can increase result focus and continuous learning in the core innovation processes. The book contains specific and practical examples from five companies who started on a Lean Innovation journey.Innovation Insights from Apple, Google, Toyota, IDEO and others are also included.
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Technologies, Innovation, and Change in Personal and Virtual Learning Environments
Over the last decade there continues to be an increase in the technology and how it affects our lives.Since then the incorporation of electronic databases and other communication tools for students, faculty and staff, virtual learning environments have become an important innovation in the student learning experience. Technologies, Innovation, and Change in Personal and Virtual Learning Environments presents a widespread collection of research on the growth, innovation and implementation of learning technologies for educators, technologists and trainers.The book is a useful source for academics and professionals interested in information and communication technologies.
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Mapping Innovation : The Discipline of Building Opportunity across Value Chains
This book is an eye-opener for businesses unveiling how technology trends can be deployed to redesign products, services and processes.The authors provide business opportunities based on technological innovation across 10 industrial sectors in easy to read case studies.Each case study is a story that narrates the potential and influence of a technological innovation on an enterprise, by defining the challenges faced, the type of technology adopted, and the impact. Provides readers with compelling reasons for implementing technology trends in industrial value chains;Written in a simple, easy to read and exciting manner to be accessible to readers with different backgrounds and interests;Uses a single, structured paradigm in all the case studies.
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Value Sensitive Design : Shaping Technology with Moral Imagination
Using our moral and technical imaginations to create responsible innovations: theory, method, and applications for value sensitive design. Implantable medical devices and human dignity. Private and secure access to information. Engineering projects that transform the Earth. Multigenerational information systems for international justice.How should designers, engineers, architects, policy makers, and others design such technology?Who should be involved and what values are implicated?In Value Sensitive Design, Batya Friedman and David Hendry describe how both moral and technical imagination can be brought to bear on the design of technology.With value sensitive design, under development for more than two decades, Friedman and Hendry bring together theory, methods, and applications for a design process that engages human values at every stage. After presenting the theoretical foundations of value sensitive design, which lead to a deep rethinking of technical design, Friedman and Hendry explain seventeen methods, including stakeholder analysis, value scenarios, and multilifespan timelines.Following this, experts from ten application domains report on value sensitive design practice.Finally, Friedman and Hendry explore such open questions as the need for deeper investigation of indirect stakeholders and further method development. This definitive account of the state of the art in value sensitive design is an essential resource for designers and researchers working in academia and industry, students in design and computer science, and anyone working at the intersection of technology and society.
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Winning at New Products, 5th Edition : Creating Value Through Innovation
For more than two decades, Winning at New Products has served as the bible for product developers everywhere.Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success.Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership.Cooper outlines specific strategies for making sound business decisions at every step--from idea generation to launch.This fully updated and expanded edition is an essential resource for product developers around the world.
Price: 22.00 £ | Shipping*: 3.99 £
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